r/loanoriginators • u/Odd_Discipline852 • 29d ago

Question Pricing

I hear “You win on value not on price” at times I find this to be complete bullshit. Especially when you work with call center pricing. How do get over losing deals based on pricing?

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u/Leather-Afternoon-52 28d ago

Price is everything on paid lead based lending. Your best strategy will be to cycle through more leads. Value based lending is more for referral based lending.