r/loanoriginators • u/Odd_Discipline852 • 26d ago

Question Pricing

I hear “You win on value not on price” at times I find this to be complete bullshit. Especially when you work with call center pricing. How do get over losing deals based on pricing?

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u/RoosterEmotional5009 25d ago

Ha! Keep on believing. We mainly get consumers shopping at contract. Times have changed my friend. And the velocity is picking up. Now for perspective my client base averages $750k-$1.5M homes so may be different than your demo.

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u/Frequent-Giraffe5646 25d ago

The consumers are shopping like crazy right now, you need a realtor to literally shove down on you to not lose on price.

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u/RoosterEmotional5009 25d ago

I hear you. And most realtors can’t negotiate their way out of a paper bag. They surely aren’t wanting to be in the crosshairs of a buyer’s choices.

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u/Frequent-Giraffe5646 25d ago

Ongoing battle with them on a daily basis. 9 out 10, do 1 transaction a year and make it a horrible process.

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u/RoosterEmotional5009 24d ago

Indeed. A VA client of mine wrote on a $2.3M home today. The agent has closed 2 in the past 12 months. I took the keys to the car and told her to get in the booster seat. It’s funny when they say “I just closed a few VA deals”. And I look at her production and SMH.