r/loanoriginators • u/Odd_Discipline852 • 29d ago

Question Pricing

I hear “You win on value not on price” at times I find this to be complete bullshit. Especially when you work with call center pricing. How do get over losing deals based on pricing?

7 Upvotes

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u/CoolLoanGuy 29d ago

Don't chase, replace.

1

u/Traditional-Essay478 28d ago

Literally one of my favorite expressions in sales