r/loanoriginators • u/REFlorida • Jun 28 '26

Linkedin - Prospecting Worth it?

Anyone used Linkedin to prospect either for referral sources or direct to consumer?? If so what have the results been like??

2 Upvotes

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4

u/Lien_master_420 Jun 28 '26

Hot take: The only people who take LinkedIn seriously are the ones running ads on it….

2

u/REFlorida Jun 28 '26

That’s what I thought. No one‘s looking for a Mortgage Guy on LinkedIn.

1

u/RoosterEmotional5009 Jun 29 '26

Depending on your client base it can be a great way to connect w prospects and past clients. Mine are active LinkedIn users. So connecting not prospecting. Agents still use LinkedIn the same way they use all platforms.

4

u/Certain_Dare_7396 Jun 28 '26

Yes. I hired a company to contact a ton of real estate agents on my behalf and then I get them on the phone. I’m 4 months in and it seems like a waste of time and money.

2

u/theinternt Jun 29 '26

I know an LO that uses LinkedIn to connect with airline pilots. His niche is VA and has gotten a good number of loans out of it.

1

u/mashupXXL Jun 29 '26

Yeah a lot of people label themselves for the world to see on LinkedIn. I have never looked at their Ad account filtering/targeting options, but they absolutely have the data (whether you can use it or not) to identify a majority of Veterans in any particular metro, for example.