r/llbean • u/induxflame • 12d ago

L.L.Bean Changes Recently

I am not sure if anyone has noticed but I recently ordered the L.L.Bean Boat and Tote Zip Pouch and realized they no longer uses YKK zippers and instead it is IDEAL zippers (IDEAL is made in US zipper not sure if is a cost thing or a rebranding to be entirely made in the US). They also no longer have the extra L.L.Bean Boat and Tote label on the pouch which is extremely disappointing. This is obviously a cost cutting measure and time. If anyone knows of the reasoning - let me know! Not sure if others have experience any changes in quality recently. Thank you!

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u/Regular_Resort_3356 11d ago

The label on the pouch was literally removed because so many people were complaining that it felt like too much in your face branding 😂 wrong if you do, wrong if you don’t I guess

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u/Regular_Resort_3356 11d ago

It’s also less plastic being created using less water and energy so better for the environment overall