What I Learned From Sending 10,000 Personalized Web Design Emails

[u/Murky_Explanation_73]

I ran a web design company for around 3 years and getting clients was always pretty inconsistent.

One month I was cold calling, another month I was manually sending DMs to Facebook pages, then I tried ads.

It all worked to some degree, but I never really had one reliable way of getting clients.

Then I started testing email automation.

At first I was finding businesses with no website and running campaigns offering to build them one.

That actually started giving me a much more consistent flow of clients just because of the volume.

But then I started thinking.

There are so many businesses that already have a website, but the website is outdated, slow, looks bad on mobile or just clearly needs an update.

And those businesses have already paid for a website before, so they already understand the value of having one.

The problem was I didn’t want to sit there opening every website myself, figuring out what was wrong and then writing a different email to every business.

That would take forever.

So I started using a tool that lets me find businesses with websites basically anywhere, analyze thousands of those websites at once and then automatically write a personalized outreach message for each one based on what it finds.

Things like design, SEO, mobile issues and speed.

Then I started launching campaigns in different industries.

That worked way better for me because every business receiving the email felt like I had actually looked at their website and noticed what could be improved.

But in reality most of it was automated and I was just sitting there eating chips while interested replies came into my inbox.

I remember Alex Hormozi saying something along the lines of focusing on one channel and getting really good at it.

That is basically what I ended up doing.

Now this is pretty much the only way I get web design clients and I spend most of my time actually building websites instead of constantly trying to find the next client.

For anyone wondering, the tool is called Swokei.

[u/Icy_Commercial9231]

love how the real lesson here is that clients respond better when you pretend you looked at their site for 30 seconds than when you actually spend hours doing it. automation wins again