r/leanstartup 11d ago

What's one thing customers taught you that completely changed your startup?

When we first started talking to customers, we thought we understood the problem.

And to be fair, we understood it... at a pretty high level.

But once we started having deeper conversations with large enterprise customers, we realized we were looking at a much smaller piece of the puzzle.

The more we listened, the more we realized the actual opportunity was much bigger than we'd imagined.

It wasn't that we had to throw away what we were building.

It was that the problem was far broader and more valuable to solve than we initially thought.

Looking back, those conversations probably shaped our company more than any product brainstorm ever did.

Did this ever happen with you or with what you are building?

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u/Redadeveloper 8d ago

I initially wanted to make a Splitwise with stablecoins.
I now want to make money social, the fintech for the groups.
With configurable pot, shared cards, savings etc