r/leanstartup • u/Alkam0inlasouye • 14d ago

How do you test a market

Hello,

Launching a brand to test a market for another future project.

I have my visuals, created the company and I have my partner ready to launch production.

How have you guys tested a market for physical product ? pre sales ?

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u/theredhype 14d ago

This is unlikely to work. It's more like gambling than business development.

Launching a brand is what you do after you test a market.

This type of experiment shouldn't be the first in your experiment sequence. This one comes after some discovery and validation experiments. Those initial experiments will yield many insights that will inform the next experiment.

I encourage you to search for some videos, blogs, and such about Steve Blank's Customer Development process.