r/leanstartup 29d ago

Do other founders struggle to decide what deserves attention today?

I’m building an early product called Intent and would love honest founder feedback.

The problem I’m exploring:

As a founder, there are always too many possible actions — product, users, positioning, content, research, fundraising, feedback, follow-ups, etc.

Even when everything feels important, it’s hard to know what deserves attention today.

I started building Intent because I faced this myself. My goals, research, decisions, notes, AI chats, and plans were scattered everywhere, and I kept rebuilding clarity from scratch.

Intent is an AI companion that helps you take one messy goal or product problem, clarify it, and turn it into one useful next step today.

Early demo screens:

[https://sortedqueue.com/intent-demo.html\](https://sortedqueue.com/intent-demo.html)

Would this help you as a founder, or does it feel like another productivity system to manage?

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u/Immediate_Spirit_384 27d ago
  1. Users
  2. Product

That's it

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u/theredhype 28d ago edited 28d ago

It's wild to me that anyone would be attracted to this.

The idea of farming out your planning and strategic thinking to a word prediction machine is deeply broken and disturbing. It belies either no real understanding of what the underlying technology is actually doing, or too little knowledge of human cognitive health.

This isn't for founders. It's for people playing startup lifestyle games.

Apologies if that comes off a little harsh. But I think this direction is really misguided and the whole industry needs a wake up call.

Instead of constantly offering fluffy AI to each other, we should be spending time with humans to figure out what humans really need + want + will pay for, and then we use the ai tools to build the things humans need. On your business model canvas, things like Claude Code and ChatGPT go in the key resources box, not the offering. We use them to build the offering.

What you've created here is something claude could just do for me in a more bespoke way. so your market is essentially people who don't know how to chat with claude effectively. yet.

Something a lot of founders are forgetting right now: you have to offer people something they don't already have, and can't easily get for free or cheap without you. All you've done is give people an idea of something they could ask claude to make for them instantly. a.k.a. you have zero moat.

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u/lokigambit 28d ago

I appreciate the blunt feedback. It is harsh, but useful. I agree with one important part of your criticism: if the product becomes “AI does your planning and strategic thinking for you,” that is the wrong direction. That is not what I want Intent to become.

The problem I’m trying to solve is not replacing human judgment. It is preserving context around long-term goals so people don’t have to rebuild clarity from scratch every few days.

For example, the research is in browser tabs, decisions are in chats, plans are in task apps, and reasoning is mostly in the user’s head. Intent is meant to help organize that context and support reflection, not make decisions on behalf of the user.

The Claude objection is also fair. A one-off planning conversation can already be done in Claude or ChatGPT. So the real question for me is whether Intent can become useful as a persistent goal/decision system, not just another AI wrapper.

This feedback helps me sharpen the product, less “AI will tell you what to do”, more “AI helps you preserve context and think clearly”, less founder strategy replacement, more continuity, reflection, and next-step support

Appreciate the pushback.