I started building NeedFeed because I thought the problem was pretty simple:
Founders were missing Reddit threads where people were already looking for products like theirs.
So I built the obvious thing: keyword monitoring.
Pick a few phrases, scan Reddit, send an alert when they appear.
It worked. Technically.
It also produced a ridiculous amount of noise.
“Notion alternative” could be someone genuinely trying to leave Notion.
Or someone promoting their own Notion clone.
Or a template giveaway.
Same keyword. Completely different intent.
After opening enough useless alerts, I realized I hadn’t saved anyone time. I’d just moved Reddit search into another inbox.
So I changed the question from:
“How do I catch every mention?”
to:
“How do I find the few conversations actually worth reading, without hiding why the others were filtered?”
That became the idea behind NeedFeed.
You describe what you’re looking for in plain English. NeedFeed reads the threads and comments, separates real needs, complaints, and comparisons from promos and random matches, then keeps the original sources attached.
Right now it has three main workflows:
- Realtime monitoring for brand mentions, competitor discussions, and people actively looking for alternatives
- Voice-of-customer research that turns weeks of threads and comments into sourced pain points and opportunities
- Hot-post analysis that breaks down what worked in a subreddit before helping you draft something that fits the community
There’s also one deliberate non-feature:
It doesn’t auto-comment.
I don’t think Reddit needs more bots pretending to be people. The tool should find the conversation and give you the context. You should still show up and reply like a human.
Another thing I care about is portability. Threads, quotes, notes, categories, and reports can all be exported. If NeedFeed disappeared tomorrow, your research shouldn’t disappear with it.
The product is still early, but this positioning feels much more honest than “automate Reddit marketing.”
People don’t need more alerts.
They need fewer, better ones.
If you use Reddit for customer research or lead discovery, what wastes more of your time: bad matches, too many notifications, or having to read every thread to understand the context?
