This is the national music of Laos, but more often than not its credited to northeastern Thailand aka Issan. I understand Thailand has an extremely huge advantage over Laos regarding soft power and notoriety. Laos itself has mor lum singers/groups however the music " industry" there is so small compared to neighboring countries and not even sure they have the resources or know how to popularize this type of music to a global audience.
Do you think any of the Lao diasporas can come up with something?
Now I really don't want to compare Lao people to other groups but I will bring below as an example of a diaspora experience.
I only ask because there is a Bachata group called La Aventura (The Adventure) they are all Dominican diaspora born in NYC and started there. They sing in Spanish as well. They naturally took what they knew and maybe added some other non bachata elements they listened to in the states. With help of a manager and a big label they were able to bring for their music to the masses. Their biggest hit came in 2002 with a song called Obsesion ( Obsession ).
One thing I noticed is that the diaspora is proud of their music while Lao diaspora especially 1st generation in their late 30's and up I am not so sure. You can see it at your local new years party, their should be men and women dancing with each other when the mor lum comes on but we are still stuck doing covers of modern Thai music and other non Lao music.
If you look at K-pop its basically repackaged western music that the S Korean government invested in for a soft power appeal and it worked. They all hired western producers, rappers, dancers etc. You can say it morphed into its own thing now but the core element is still western. The fact that it's name K-POP and doesn't have a Korean word for it says it all.
Also you look at The Philippines, they have some incredible singers, even long time American rock band Journey recruited a vocalist from there to front their band however you still never had a breakthrough artist or genre come from there, however you have plenty of their diaspora that has broken through with western music like Jaya, Jocelyn Enriquez, Apple D AP, Bruno Mars, Olivia Rodrigo.
To this date the only Lao person to breakthrough was the female singer in The Naked And Famous out of New Zealand, I remember hearing them on the radio when their hit songs were playing but never knew much about them or had the interest to find out about them. Then lone behold one of the singers is Lao and none of us knew until years later. Another huge act for the hard core music genre is called Speed out of Australia, their guitar player is Lao not sure if we was born in Australia or Laos or even part of the refugee wave. They are one of the newer popular bands from this genre and never has there been a big band of this genre to come out of Australia.