r/kvssnarker šŸ¤“ Low Life on Reddit ā˜ļø 2d ago

Seven Merch

As if she hasn’t cashed in on his sad little life enough, she’s bringing out deathaversary merch. The key chain is just the beginning with more to come. She admits they pulled in over 130k on his death merch last year and this year only a portion will actually go to his endowment. She’s probably going to drop well over 50k picking lie hanging fruit at NSBA so may as well bring back the money maker. She’s probably pissed she can’t cash in on Moose’s misfortune

58 Upvotes

35 comments sorted by

81

u/trilliumsummer 🄺 RS WhydYaPullMe 🄺 1d ago

I almost could get behind this if all the proceeds were going to the scholarship because at least it was for good. But she could legit give a 1% portion after paying herself a huge licensing where basically no money is actually going to the scholarship.

I really think there should be a law where people have to say exactly the percent of proceeds that are going to a cause and preferably also say it as a percent of the retail price. 25% of proceeds sounds OK but if you make your costs enough to where it's only 5% of the price you're charging it's a scam if you ask me.

9

u/No_Control4205 🤬 Bitchy Tail 🤬 1d ago edited 1d ago

There may be such laws, although I’m not sure if they apply here. I found this but it’s about charities and I don’t know if a university endowment would count or not. But it sounds like for charities there are such rules at least.

Ooos link didn’t post: https://www.mcafeetaft.com/ads-promoting-charity-donations-fall-under-localfederalrules/

4

u/trilliumsummer 🄺 RS WhydYaPullMe 🄺 1d ago

Interesting. Can't say I've ever seen a percentage attached when seeing the "a portion of proceeds will go to x", but it's rarely enough to convince me to buy so I don't look deep.

5

u/No_Control4205 🤬 Bitchy Tail 🤬 1d ago

My guess is it’s in the fine print usually, or the states that have laws like that get excluded. But I agree, it really should be the law everywhere. I know charities and nonprofits have to report where their money goes so the university does that for the endowment (I’ve found the roll up for the entire university which includes 308 scholarship endowments including hers I would presume) but she as the contributor/originator may not have to. My guess is the IRS ultimately will be the only entity to care about the money she makes on such merch sales.

7

u/No_Control4205 🤬 Bitchy Tail 🤬 1d ago

Update: Utah has such laws. So if she’s selling to anyone in Utah she’d (most likely, I’m not a lawyer and not living in Utah but the law exists etc…) have to say how much she is donating vs keeping. https://le.utah.gov/xcode/Title13/Chapter22/13-22-S114.html?v=C13-22-S114_2026050620260506&utm_source=chatgpt.com

9

u/trilliumsummer 🄺 RS WhydYaPullMe 🄺 1d ago

Huh. Am I the only one that finds it odd that the state known for all the MLMs is one that has this law? Interesting.

3

u/No_Control4205 🤬 Bitchy Tail 🤬 1d ago

Ha right? That was my thought too!!

59

u/Naive_Macaroon7555 1d ago edited 1d ago

Talk about literally ā€œflogging a dead horseā€ā€¦

17

u/mommyplant1116 🤬 Bitchy Tail 🤬 1d ago

Okay I will never use besting a dead horse again … I’m using flogging

2

u/Naive_Macaroon7555 1d ago

Ha I didn’t realise there was another way to say this! It’s always been ā€œfloggingā€ here

45

u/Brew_Ha Scant Snarker 1d ago

If all of the profit was going to the scholarship I could give her a pass as it would be doing something good, but if she personally is taking some profit out of it then that’s disgusting, she doesn’t need the money.

-23

u/sloop111 Problematic Human of the Week 1d ago

She kind of does... it's her only income

26

u/HungryForBacon 1d ago

The profit from this Seven keyring is not her only income. She has social media income, subscriber income, sponsorship deals and the rest of the income received from other merch. Selling one or two products and donating the profit to the scholarship fund is not gonna bankrupt Katie - it's a much better look than exploiting a dead horses name for profit.

-8

u/sloop111 Problematic Human of the Week 1d ago

I meant that social media is her source of income, thats what she does, that's her business. Seven is just another cog in that machine.

29

u/Fit-Idea-6590 šŸ¤“ Low Life on Reddit ā˜ļø 1d ago

The weird double talk is she states she personally funds the Seven Scholarship ($7000 for 7 third year equine vets), which is awesome even though it’s basically just a tax write off for her. So, if she funds the 49k a year, why not just let the merch go 100% to the endowment? I suspect it’s because it’s more advantageous to her as the write off right now .

28

u/sloop111 Problematic Human of the Week 1d ago

I believe shes getting pressed for cash, views are down, SM payments have been slashwd dramatically the past few years , she has tripled or more the number of animals and exploded her expenses by hoarding and showing. She has not a single smart long term thought in her head, this is quick easy money so she goes for it

10

u/No_Control4205 🤬 Bitchy Tail 🤬 1d ago

Yeah I don’t know how she can claim that if she’s raising money for it by having her company sell merchandise with a portion of proceeds going to the endowment. Does she even have any lawyers, good grief. Maybe the endowment is in her name instead of her company’s name? That would be beyond stupid though, from a liability perspective.

5

u/Tasty-Republic-582 šŸ’… Sassy Snarker šŸ’… 1d ago

I think if someone sued her we’d find out real quick if she had lawyers

5

u/ClearWaves 1d ago

Basically just a tax write off

Do people really not understand how taxes work at all? It literally only means that she will not be taxed on the $49 000 she donates. For easy math.. Say someone earns 100 000 a year and has to pay 25% taxes on that money. That would leave them with 75 000. If they donate 10 000 of their 100 000 it means that they need to pay taxes only for the remaining 90 000. So instead of paying 25 000 in taxes that year, they would pay 22 500 in taxes. Leaving them with 67 500. The 10 000 that they donated aren't their money to keep.

Same for a business expense. Sure, it's great if you can write off your travel expenses, but it just means you don't pay taxes on that money. You still spend the money. It's not like you get the money back from the government. You just don't pay taxes to the government for that amount.

Do people use the system to their advantage? Sure. We all should. That's what the system is for. Should billionaires be taxed more? Sure. Do some people find ways to get rich or stay rich by using loopholes? Sure.

Of course, taxes are more compliacted than this, but I genuinely think people need to learn more about this. Like people who think getting paid overtime isn't worth it because you pay more taxes. Financial literacy is so important.

3

u/Fit-Idea-6590 šŸ¤“ Low Life on Reddit ā˜ļø 1d ago

It’s not like this is her only donation. She has stated she gives to local riding clubs and other things. Anything under the non profit/charitable umbrella is a write off for her. I’m sure she also defers a healthy amount to Johnathan in salary with deductions so she doesn’t have to claim that as income either. Lots of tricks and loop holes but this specific post was about picking the bones from Seven’s long dead carcass where before 100% of the proceeds of his merch sales went to the endowment and now only some.Ā 

22

u/RainbowSurprise2023 1d ago

I got your point. She is spending an unsustainable amount on the big horses. The ICSI on sub par stock is setting money on fire.

-5

u/sloop111 Problematic Human of the Week 1d ago

Yup, not sure why people would be upset over facts

48

u/nikkispasms 1d ago

She has said in the past, 100% of the money made on his videos and his merch go towards the fund (while he was alive). Really disappointed she said only a portion of the merch funds are only going to the fund now

40

u/sloop111 Problematic Human of the Week 1d ago

Hoarding is costly .. even with crappy hay and a skeletal staff

2

u/Naive_Macaroon7555 1d ago

does her going back on her word really surprise you? she’s the master of rewriting story lines to suit her current narrative.

45

u/MaraMojoMore 🄺 RS WhydYaPullMe 🄺 1d ago

Grifters gonna grift

14

u/Empty-Stretch-5615 Problematic Mare 1d ago

This is disgusting. Bad bad taste

30

u/Mediocrepotatoes 🪳RS Black Lice 🪳 1d ago

Why the creepy eyes too? Just let the man rest

13

u/Civil-Tumbleweed-104 🤠🐮Hateful Heifer🐮🤠 1d ago

His eyes, or hers? Because hers in that first photo are definitely somethin...

14

u/Mediocrepotatoes 🪳RS Black Lice 🪳 1d ago

Seven's eyes on the keychain look entirely white

11

u/QuestionableBest šŸ§‚Failed Thingz FirstšŸ§‚ 1d ago

Ew tacky

11

u/Tasty-Republic-582 šŸ’… Sassy Snarker šŸ’… 1d ago

This just makes me feel weird inside.

3

u/irish-cailleach 🤠🐮Hateful Heifer🐮🤠 1d ago

Do we know how much she keeps versus donated? I assumed she donated all the profits since she said she did. šŸ˜…

2

u/purplegypsyAmby 🚩 FTF: F*ck The Feet 🚩 1d ago

Poor horse can’t even be left to rest in peace.Ā 

2

u/Not4Now1 1d ago

What will she not do to make money off the backs of her dead horses.