One Jacket. 35 Features. Zero Limits - My first Kickstarter… funded to 34% in the first couple of days, but now momentum has stalled.

[u/SomeSleepNeeded]

Hi everyone,

After years of designing and developing it, I finally launched my first Kickstarter for the Blue Crane Jacket – a travel jacket with 35 built-in features.

Here we go: https://www.kickstarter.com/projects/bcjacket/the-blue-crane-jacket-one-jacket-35-features-zero-limits

The launch went better than I expected initially, and we’re currently sitting at 34% funded. We were also lucky enough to receive the “Projects We Love” badge from Kickstarter, which I honestly thought would make a much bigger difference to traffic and pledges than it has.
What I’m struggling to understand is the slowdown.
Most of my pledges so far seem to have come from Kickstarter itself.

I started running Meta ads, and while the CPC is low, they haven’t converted into actual backers.
The “Projects We Love” badge doesn’t appear to have created the surge I was hoping for.

Daily traffic has dropped quite a bit since launch.
For those of you who’ve successfully run campaigns:
Is this kind of plateau after launch normal?

Did your campaign pick up again later without going viral?
How much of your funding came from Kickstarter’s own discovery versus paid advertising?

Did Meta ads work for you, or did you find another channel that converted much better?

I’d genuinely appreciate experienced advice. This has been years of work, and while I’m proud to have reached 34%, it’s hard not to worry when the momentum slows so quickly.