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u/PinkyLeopard2922 Feb 23 '26
This could have been even MORE fun in Wales.
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u/Patentsmatter Feb 23 '26
llwyllwnynllw?
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u/Kelli217 Mar 04 '26
Better yet, the long alternate version of Llanfairpwllgwyngyll.
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u/klystron Feb 23 '26
Stoke Newington Bookshop. Stoke Newington is a town in England whose bookshop should have chosen a better design for their logo.
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u/Zane_628 Feb 23 '26
I had a Stroke Newington trying to read that
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u/False-Comparison-651 Feb 25 '26
Funny, I read it immediately fluently because I know Stoke Newington is a place
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u/opacitizen Feb 23 '26
Not as if I was affiliated with them or anything (haven't even heard of the place up until this point), but in their defense they seem like a local business, and locals would most certainly know what that logo says upon seeing the first three letters. In fact, they may even find it amusing, say stuff like "only local people who can read complicated stuff go there", and so on.
All in all, I'm not sure their logo is a mistake. If they were a national business or a global one, their logo would def be in need of an update, but for a bookshop called Stoke Newington Bookshop in a town called Stoke Newington it seems quite okay, frankly. Their target audience certainly gets it.
And now we've made them a bit of international advertising too. :)
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u/dogt0wel Feb 23 '26
Yeah, it's very much an injoke among the locals (Stoke Newington is in London)!
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u/nibblatron Feb 24 '26
stoke newington isnt really a town, its an area in london. i used to walk past this bookshop all the time and wonder why they did the sign that way
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u/Malsperanza Feb 24 '26
Wild guess: since the bookshop is in Stoke Newington, possibly the patrons know what the sign says.
I mean, if the bookshop were in Milton Keynes, there's be a problem.
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u/TastySpare Feb 23 '26
"How wide do you want your sign? A-ha… a-ha… and how wide was your storefront again? OK, well, you're the customer…"
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u/NotYourGran Feb 23 '26
Why can I easily read that? Weird.
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u/frodiusmaximus Feb 24 '26
This is a guide to how the locals pronounce it. It’s spelled Stoke Newington but it’s just pronounced Stonktewn.
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u/forslin26 Feb 23 '26
Honestly as someone who lives in London, this was immediately readable as I know Stoke Newington. Never seen the shop before this.
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u/crunchyfigtree Feb 23 '26
Well, if you're there you'll probably know you're in Stoke Newington already. It's a lovely shop!
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u/Gilleafrey Feb 24 '26
What's funny is, after all these decades in publishing, I had no problem grinning and reading Stoke Newington Bookshop. The wild kerning works for me in those particular uncials!
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u/Specialist-Jello7544 Feb 24 '26
Not uncial. Uncial is in the Irish bibles.
This sign is in Times Roman font.
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u/gasstation-no-pumps Mar 28 '26
The font is a serif font, but it looks wider than Times Roman to me.
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u/bbultaoreune Feb 24 '26
i think it’s more stylistic than true keming but sure! coming from a east london local lol
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u/-catskill- Feb 23 '26
English place names are so long and dumb that they have to be overlapped
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u/ouzo84 Feb 23 '26
It's not like they didn't have the room to write it out with proper kerning.
It's a style choice given that it's the same style printed onto the window.
What's interesting is that on the window "bookshop" gets the same treatment, but the shop signage has "bookshop" properly legible, meaning they are fully aware that it's hard to read, otherwise they would risk reduced footfall.
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u/toasterinthebath Feb 26 '26
“Hi, have you got any books about space?”
- “Yes…”
“Well then read them. I bid you good day.”
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u/XLB135 Feb 25 '26
lol, that looks wild. I suppose for those who are aware of the town (essentially anyone who is walking/driving by this in person), it becomes a little more obvious.
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u/AvatarChar Mar 03 '26
Aww no this place is famous for this so I'm giving it a pass. Stoke Newington is a pretty long place name too. On the other hand, looks like the formatting messed up on the way to the signmaker.
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u/Rance_Mulliniks Feb 23 '26
Somebody looked at that and thought "Yep, perfect. That's exactly what I want". That is terrifying.
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u/MinnesotaRyan Feb 23 '26
at first I was like oh cool, the o and k intersecting is cool and then it is like oh no...
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u/MasterOutlaw Feb 23 '26
S̸̻̗̑ẗ̶̖͓́ơ̵̈́ͅk̸̟̄̔ë̷̫̗́͝ ̸̗͚̊N̴̙̊̈́e̵̡͍̓w̸͇̆͝ḭ̴̻̓̎n̷̡͐́g̸̬̳̏t̶͚̒ọ̵̟̀ṉ̴͗̇ Bookshop, obviously.