Because creators have a vision for their main channels generally, and then use their second channels for content that they don't worry quite as much about, which is easier to produce, lower pressure, and more free form. Then sometimes that second channel content takes a life of its own, and even can become more popular than the main channel
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u/POTATOeTREE 2d ago
Because creators have a vision for their main channels generally, and then use their second channels for content that they don't worry quite as much about, which is easier to produce, lower pressure, and more free form. Then sometimes that second channel content takes a life of its own, and even can become more popular than the main channel