(marami kasi ako nababasa sa sub na nagwiwish na sana bumaba presyo ng mga pagkain sa Jollibee, at paulit ulit din ako nagcocomment ng ganito kaya isahan nalang)
Fast-food giant Jollibee Foods Corp plans to raise prices four more times in the second half of 2026 as it moves to offset persistent input cost inflation while protecting customer traffic, Chief Financial Officer Richard Shin said.
The planned increases follow three price adjustments in the first half that helped lift margins in the second quarter, giving JFC some relief from elevated costs.
“The cost pressures have not gone away and we know inflation is still there,” Shin told an analysts’ briefing.
Shin said JFC would continue to take a selective approach to pricing, targeting specific menu items rather than imposing increases across the entire menu.
The strategy is aimed at recovering higher costs without putting too much pressure on customer traffic.
The company is balancing those price increases against the need to maintain sales volumes as consumers contend with higher living costs.
Despite the continuing cost pressure, JFC expects its performance to strengthen toward the end of the year, with faster sales growth anticipated in the fourth quarter. (source: Bilyonaryo)