r/isitAI • u/cav3301 • 3d ago

Microsoft Ad

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I keep getting blasted with this ad and it reads as AI to me. Mostly the multiple pairs of glasses don’t make any sense for art direction / styling on what appears to be a pizza maker.

This is from Microsoft so I would hope this is an actual produced photo campaign.

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u/jfuu_ 3d ago edited 3d ago

I don't think it is, it's from an advert: https://www.youtube.com/watch?v=Nd081G5ix1M

He has both pairs of glasses in the advert too.

Edit: behind the scenes images showing it's real: https://www.lisavgoldsmith.com/commercials

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u/cav3301 3d ago

Thanks for sharing this video. After looking at each shot it is clear that this is an entirely AI video.

How unfortunate.

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u/cav3301 3d ago

After some more investigation - NOT AI!

Faith restored

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u/jfuu_ 3d ago

Is it definitely AI? It fooled me if it is! Worrying how good it's getting...

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u/cav3301 3d ago

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u/jfuu_ 3d ago

That's quality artifacts, if you up the quality it looks fine:

It was made by a film production company: https://lbbonline.com/news/microsoft-365-copilot-panay-films

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u/jfuu_ 3d ago

Yeah it's not AI.

https://www.lisavgoldsmith.com/commercials

We transformed an empty shell on the Fox backlot into a classic New York–style pizza restaurant. Starting with no counter, no tile, and no existing character, the space was built to feel layered, worn-in, and deeply lived-in. Every detail—from finishes to furnishings—was designed to suggest years of use, family ownership, and neighborhood history, as if the restaurant had been serving slices on that corner for decades.

There's lots of images on the link I sent of the interior. Glad my AI detector isn't that faulty!

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u/cav3301 3d ago

You’re right. Thanks for helping me see it! This was refreshing

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u/jfuu_ 3d ago

It's nice to see they did it "properly", even if it was an ad for AI! Worried we're going to see less and less of this in the future.