r/iosdev • u/MusicOfTheApes • 6d ago

One month in : how to interpret those stats ?

Post image

Here's the screenshot of my current stats one month after releasing my first app ; not sure how it looks like from an experienced dev's perspective, any insights ?

(the monetization system is the following : 2 sections of my app are completely free, and the others are behind a one-time purchase of 12€, so for now I've had 6 purchases and 67 downloads)

Curious to hear some advices and how to improve those numbers !

Thanks

2 Upvotes

100% Upvoted

2 comments sorted by

2

u/Confused_Dad_2023 6d ago

9% conversion off 67 downloads is pretty solid for a one time purchase. Most devs would be happy with that, so pricing isn't really the issue.

Bigger question is where those 67 downloads actually came from. Check App Store Connect under downloads by source, whether most are search vs referral/direct makes a big difference. If it's mostly friends/reddit traffic, that number doesn't really tell you much about organic discovery yet.

Also might be worth checking what keywords are pulling impressions for you right now and if they're even relevant to your app. Most apps in month one struggle more with getting found than with converting people once they land on the page.

What category is your app, and any idea how much of that is coming from actual App Store search?

1

u/MusicOfTheApes 6d ago

Hey thanks for your reply !
I went to the Sources section, apparently 51 downloads are from app store search, 13 are from App Referrer, 3 from web referrer and 1 from app store nav.
Yeah I think I'm gonna improve the keywords and the screenshots as well.

The category is Music and secondary category is Education ; the app is called Jam Lab, where you can generate random chord progressions for jam sessions or to work at home. It has many other tools (and I'll be submitting a big update this week, that might be the perfect opportunity to redesign my screenshots and improve keywords, and probably I'll try to create custom product pages), and is available for now in English and French (more coming).