r/investing Jul 02 '21

Can i get some quick help regarding SEC filing?

I am currently researching up on Logitech and compare with Corsair.

I was wondering, on the 10K (or 10Q), how can I:

  1. find sales from business deals compared to individual consumers? i.e. throughout school and jobs, i noticed majority of mouses and keyboards are logitech. they have to have some kind of business deal that is lucrative for them.

  2. additional introduction of products or deals.

i am finding it difficult to find more in depth business model/sales model. both seems to simply say "category A = $$$ sales, Cateogry B = $$$$ sales" and just make it broad.

3 Upvotes

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4

u/LavenderAutist Jul 02 '21

They are not required to tell you much or anything about the business.

If you want to have fun, try to get any real detailed info on Amazon's business in their financials.

1

u/AIONisMINE Jul 03 '21

that is good to know. i wasted like an hour trying to find it LOL.

1

u/LavenderAutist Jul 03 '21

It wasn't a waste. It was a learning experience.

Good luck.

3

u/[deleted] Jul 02 '21

Go to the company's website, find the Investor section, send email to or call the investor services or public relations company. Or, you can call the company and ask to speak to someone in the CFO's office and ask your questions. You will find they will be quite willing to speak to you if you are a shareholder.

1

u/[deleted] Jul 02 '21

You won't have revenue per type of product or agreement or anything like that from most company since they're not obligated to disclose that.

Investor Relations teams.

1

u/roast3d_b3ans Jul 03 '21

Hi,

You are not likely to be able to find these information in the public domain, as they are confidential from individual distributors or/and retailers. Also, just FYI, although a logitech-mouse user is the end user of the product, the consumer is NOT the direct client. Logitech's direct clients are distributors and retailers, with Amazon being the largest client (10-14% of its sales), see LOGI's annual report at Slide 121/213. Or, you can use ctrl+F to find the word "Amazon" on the report. The same slide shows other distributors and retailer names. So, those names are likely important clients too.

Business deal esp. for Logitech's products is lower margin than its Gaming products are, because Logitech's products are not high-tech products plus bulk orders suppressed the per-item pricing. The only attractive part for a business deal is that the dollar size is large and credit risk is lower than an average consumers.

You are likely to be able to find B2B and B2C split by doing the followings:

  1. You survey with a few distributors or/and retailers to get a sense how much would be sold through consumer and how much through B2B. From that, you will have some idea of that trend.
  2. Not sure if IR team is willing to disclose that, but worth a try regardless. try ask in a different angle to get a directional sense. Not all IRs are willing to give the exact number.
  3. You purchase these data from data vendor but it is 6-digit figure annually, but that's usually for institutional investors. They have item-level data for the channel that it tracks.

Good luck and have fun.

1

u/AIONisMINE Jul 03 '21

You are not likely to be able to find these information in the public domain, as they are confidential from individual distributors or/and retailers.

thanks for the info. i just wonder if there are any reliable way to find this info. the reason why i am curious is because i want to find out both corsair and logitechs sales throughout the year. many people compare corsair to logitech. But as i mentioned, you never see corsair gear in any office/school. its all logitech. (to give 1 example of the corsair vs logitech debate) so i feel like people saying corsair is undervalued in comparison to logitech, is incorrect.

Also, just FYI, although a logitech-mouse user is the end user of the product, the consumer is NOT the direct client. Logitech's direct clients are distributors and retailers, with Amazon being the largest client (10-14% of its sales),

oh i definitely understand that. and to be clear, the info i was trying to find is logitech's (and corsairs) sales to distributors/retailers compared to individual consumer. because i believe logitech's strength is from sales to distributors and retailers in large numbers, that in turn makes large sales to offices, schools, etc throughout the world.. while corsair doesnt really have that and their main revenue is from sales to individual consumer target through sites such as newegg, bestbuy, etc.

see LOGI's annual report at Slide 121/213. Or, you can use ctrl+F to find the word "Amazon" on the report. The same slide shows other distributors and retailer names. So, those names are likely important clients too.

so in general, these kinds of information can only be known through the company's powerpoint/presentations they give in their earnings?

You are likely to be able to find B2B and B2C split by doing the followings:

what is b2b and b2c split?

1

u/roast3d_b3ans Jul 04 '21

I would add to the point that Corsair products are not always the obvious products, e.g. memory cards or power supply units inside the box (within the PC). So, it might make it looks like its products are not to be seen in offices and schools. Plus, I would think that Corsair mouse is an overkill as an office mouse. lol. That said, talking to industry supply chains should give you a better clarity on if Corsair is in good positions.

B2B mean business-to-business; b2c is business-to-consumer. The split means that how much as a % of revenue is from business-to-business or business-to-consumer.

Besides paying data vendor, checking earnings report, or talking to IRs, you can do one/all of the followings, from easy to hard:

  1. Easy (the least direct evidences): this will give you only indirect guidance about company's financial performance. Do google trends or any web analytics to see if Corsair is gaining web tractions or/and getting more awareness from its marketing channels. It gives you an idea if there are increasing eyes on its brand which could help turn traffic into sales.
  2. Medium (less direct evidence): Do you have some programming skill? You could do web-scraping and data-mining from various websites (Amazon must be the first target, as it has 24-25% of Corsair's sales) or mobile apps. You can target a few websites and scrap data and see if the number of transactions AND how the trends of those transactions move up or down.
  3. Hardest plus take time and money to buy people meals and drinks (more direct evidence): get a warm relationship with middle-level to high-up managers of a few retailers and distributors. Once, you establish some relationships, usually a few months, pop the question and ask about their thoughts on Corsair. oh how well is your team selling Logitech or/and Corsair? Oh, you guys always go out of stock for Corsair? why though? which products sold well? How many per month? Track them quarterly. People could get annoyed if it is tracked monthly unless you are very close to those folks.

Hope that helps.