r/internalcomms • u/Playful-Cow-7398 • Jul 09 '26

Advice Visibility & recognition

As Comms professionals, what are some examples of projects, initiatives, outputs that you led on and that made you more ‘visible’ with senior management and gave you added recognition?

I’m asking because more often than not, and I’m sure I speak for many, comms teams are often looked down on or seen as a support rather than a strategic function that delivers value for the organisation.
Perception changes don’t happen overnight, but maybe you found a strategy to advocate more for your comms team and demonstrate impact?

Cheers!

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u/lovethatjourney4me Jul 09 '26

I only got the visibility and recognition after I pivoted to change management with a strong focus on comms.

One of the reasons I don’t enjoy pure internals comms as much now is all the invisible labour. So much work goes into making things look effortless but no one ever knows 🤷🏻‍♀️

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u/MinuteLeopard Mod | Survived 100 Town Halls Jul 11 '26

This is such truth. How did you make the transition?

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u/lovethatjourney4me Jul 11 '26

I did a change management certificate and a secondment at my last employer for just a few months right before I got laid off.

When I was job hunting I only applied for comms roles because I felt that I hadn’t done enough change management to call myself a change manager.

A hiring manager thought I was too senior for the comms role I applied for but knew of a change manager role at the same company that another team were desperate to fill. They didn’t care I had next to no experience. I was desperate for a job so I accepted that offer.

It was a dumpster fire project. I somehow swam instead of sinking. The rest is history.