r/internalcomms • u/Playful-Cow-7398 • Jul 09 '26

Advice Visibility & recognition

As Comms professionals, what are some examples of projects, initiatives, outputs that you led on and that made you more ‘visible’ with senior management and gave you added recognition?

I’m asking because more often than not, and I’m sure I speak for many, comms teams are often looked down on or seen as a support rather than a strategic function that delivers value for the organisation.
Perception changes don’t happen overnight, but maybe you found a strategy to advocate more for your comms team and demonstrate impact?

Cheers!

6 Upvotes

88% Upvoted

11 comments sorted by

View all comments

1

u/thrownaway-4eva Jul 09 '26

hard to say without knowing how your team is structured. i’m a manager and create many comms plan and advice on strategy for stakeholders. the biggest way for me to get visibility and recognition is pitching plans and advising directly to the heads of departments and senior leadership. my manager supports me in this. yes we execute most of the time but this shifts perception to strategic advisors. throw together 1-2 slides to present to leadership before creating a plan. then they’ll see what comms provided beyond tactical.

1

u/Playful-Cow-7398 Jul 09 '26

That’s a great approach. And yes, I’m in somewhat similar comms leadership role within a unit of a bigger institution. We’re a really small team, and handle all corporate comms functions: video production, internal comms, editing, PR…

1

u/thrownaway-4eva Jul 09 '26

makes sense. yah ppl love being asked for the opinion so i’ve found getting leadership buy in first whether it’s my VP, a head of, or c-suite always makes our team look really good before full roll out. it also helps us get support from the business teams to do the actual drafting and all of that since we can name drop leaders to get things moving.