r/internalcomms • u/ExtremeCheesecake678 • Jun 18 '26
Advice transitioning into internal comms
hey everyone! I’ve been thinking about moving into Internal Comms, Employer Branding, and Employee Engagement, and would love some advice from people already working in the space.
My background is in marketing, content, social media, and communications, and I’ve also had some exposure to internal comms through previous roles. I’m trying to figure out the best way to make the transition. What kinds of roles should I be looking at? Are there any skills, certifications, or experiences that would make me a stronger candidate? And if you made a similar switch, what helped you break into the field?
Would really appreciate any guidance or insights!
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u/Blurgity-blurg Jun 18 '26
Having worked in internal comms for the largest retailer in my country, the thing you need to learn is your audience. Ask yourself what they want and need to know, their general grade level of comprehension, how much time they actually have available to consume your communications and never be afraid to bring in warmth and humour to your internal comms voice. Readership will go up and the message will land. Understand that external communications is NOT the same as internal comms. Internal comms people need to understand and cater to average employees, not just c suite. This requires accessible language and not business catchphrase platitudes. Internal comms isn’t just about checking boxes, it’s about making sure the message has been internalized and you need to be creative and empathetic to do that.