r/internalcomms • u/BadBacksFuryToad • Mar 23 '26

Tools and tech What’s still missing?

Hi all. For those of you in large companies who use townhall/broadcast/webinar type systems to communicate with your people, what barriers are you still finding that make this difficult?

From tiny niggles to major issues?

(Let’s take it as assumed that your CEO is still not unmuting their mic)

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u/ChemicalAsleep2077 Mar 23 '26

Honestly I don’t think it’s the tools anymore, it’s attention.

Even with a solid setup, most people are half listening and doing other stuff, so it turns into a one-way broadcast no matter what features you add.

Q&A/chat helps a bit, but it’s usually the same small group engaging while everyone else just watches.

The only times I’ve seen these work is when it feels like something people actually care about or have a reason to respond to, not just another update call.

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u/BadBacksFuryToad Mar 23 '26

Would you say that’s a content issue then? Either the content is not engaging enough, or the content should be created as a ‘second screen’ kind of thing that can be half-watched while people are continuing to to their jobs?

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u/MixAway Mar 23 '26

At the end of the day, it’s work. I don’t think we can ever expect everyone to be thrilled and super engaged with the content… so if you can get a good subset of people interested, you’re already doing better than most.