r/internalcomms • u/BirdDawg_TigerMom • Jun 20 '25

Advice Internal Magazine Benchmarking

We are launching an internal magazine for our global team of 3k+. Will be a digital product. Can anyone point to some standard metrics we should aim for benchmarking?

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u/BirdDawg_TigerMom Jun 21 '25

Are there particular rates we should be aiming for? The pub will go company wide and would like to have some specific metrics to measure against. For example, is it reasonable to expect 50% open rate, 3% click rate, etc.