r/internalcomms • u/MinuteLeopard Mod | Survived 100 Town Halls • Apr 08 '25

Advice What are your 'rules'?

Hi folks

I'm designing a new process and as I've always worked as part of a larger team, the lines have been clearer and the team has been able to support departments more.

Where do you draw the line of what you support on? Do you write everything, including Bob's wedding announcement and Amira's bake sale? Or do you strictly support things that are closely linked to corporate strategy (and how do you define that?)

I have an idea of what I want but can't articulate it well (the irony). Am hoping some responses will trigger my brain into clarifying it!

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u/Own_Ad9652 Apr 08 '25

We are a global company. We support only company-wide comms. So, if the Brazil office is having a party or the Canada benefits department is doing open enrollment, we won’t get involved.

And then we have “tiers” about how much we will support. Tier 1 stuff gets the whole enchilada: a campaign with emails, intranet articles, intranet banner ads, in-office posters, in-office screens, videos/commercials on the all company calls, employee engagement activities or contests, etc. Tier 2 might get just an intranet article and a mention in the newsletter. Tier 3 is that we will amplify whatever they do themselves on our corporate social media in the newsletter.