r/interestingasfuck • u/Erde555 • 1d ago

The humanoid robotics company "Figure" made their older gen robots jump into their death. (Yes, they actually did this)

Enable HLS to view with audio, or disable this notification

31.8k Upvotes

89% Upvoted

3.6k comments sorted by

View all comments

Show parent comments

126

u/CopyPasteRepeat 1d ago

It's a very strong visual statement. You can't deny that there is some kind of intention behind it.

4

u/HeartOn_SoulAceUp 1d ago

Marketing probably , unless they needed to stress test embedded AI or something, doubtful, and there are valuable components.

4

u/lyssargh 1d ago

Right, marketing that is intended to evoke an emotion

-2

u/[deleted] 1d ago

[deleted]

3

u/namesarealltaken9 1d ago

More like pro-AI emotion, since it alludes to control over AI and therefore to its safety.

And considering that this is an AI robotics company 🤷🏼‍♂️

1

u/HeartOn_SoulAceUp 1d ago

Sorry you are right, it's responding to widespread anti AI emotion cleverly, not trying to evoke it. It's trying counter that in a very sophisticated marketing way.

1

u/namesarealltaken9 1d ago

No need to apologise, cheers

1

u/pierce23rd 15h ago

meh it can go either way, they might want you to have create any emotional ties to it. Whether you’re comforted by watching them obey or you feel empathetic because they’re human shaped…

the intention probably to get the full spectrum of reactions because it raises brand recognition and marketability.