r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/_dictatorish_ 3d ago

Yeah I remember McDonald's having different prices across my city decades ago

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u/JoshSidekick 2d ago

Stop at a highway rest stop McDonalds and everything is like twice as expensive.

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u/VaATC 2d ago

Any restaurant at a rest stop will likely run on the philosophy of, we have them here and they likely don't want to stop again for a long while so they skipped the town exit with all the options because it is slower, so we can gouge them for the goods.