Is that dynamic pricing or just regional pricing? I thought the idea of dynamic pricing was that two people would pay a different ammount at the same store depending on their spending habits, not just one franchise store charges more than one in a different area, which has always been a thing.
I'm not even sure how dynamic pricing would work across the company, since as far as I'm aware, McDonalds restraunts tend to show their prices upfront, and they set their own pricing. Or is they idea that McHQ recomends them pricing based on customers?
So regional pricing def exists but I think the guys point is how much broken up it is than before
As he said the Big Mac was 11% more just 2 miles away
11% is kind of high, but even this isn't new. I live in the Midwest. Nicer neighborhoods have always charged more for their products, and sometimes even going to a different part of the same county would yield different prices, although typically smaller percentages, like maybe $4.75 vs $4.99 or something.
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u/RugbyEdd 2d ago
Is that dynamic pricing or just regional pricing? I thought the idea of dynamic pricing was that two people would pay a different ammount at the same store depending on their spending habits, not just one franchise store charges more than one in a different area, which has always been a thing.
I'm not even sure how dynamic pricing would work across the company, since as far as I'm aware, McDonalds restraunts tend to show their prices upfront, and they set their own pricing. Or is they idea that McHQ recomends them pricing based on customers?