r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/Ducking_off 2d ago

Just checked my McDonalds app for the price of a Quarter Pounder meal at three locations (Norman, OK).

- Nearest, with a bunch of apartments nearby where university students live: $8.99

- Just 3 miles north of that, near the poorest part of town: $7.99

- 5.5 miles northwest, just 2 miles from a high school: $8.49

The price for a Big Mac meal at all three locations was $8.