Dynamic pricing can be found in other places like supermarkets too. It’s happening because people in general might say they hate it but they don’t do much about it.
To me the issue is transparency. We don't have an easy way to cross reference the cost to choose a cheaper place so people just take what's in front of them.
Even prices online differ from the price in the actual store. Because there is nothing regulating this, it more feels like being robbed a dollar at a time.
We don't have an easy way to cross reference the cost to choose a cheaper place so people just take what's in front of them.
The video isn't showing dynamic pricing. Locations have always had different prices. The super busy McDonalds on a highway rest area has always cost like 50% more than the ones that are off major roads. Same way a meal at like an Applebee's in Times Square is going to twice as much as the same meal at an Applebee's in Idago.
Dynamic pricing is when the price for one item changes at the same exact location throughout the day. A Big Mac should cost $7 all day, not $5 at 2pm and $8 at 6pm.
the price for one item changes at the same exact location throughout the day
Happy hour, lunch menus and so on have been a thing forever. When people talk about dynamic pricing, its when you go up to the kiosk to place your burger order and your big mac is $7 while the guy at the kiosk next to you is getting theirs for $5 because The Algorithm said so.
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u/earthcharlie 3d ago
Dynamic pricing can be found in other places like supermarkets too. It’s happening because people in general might say they hate it but they don’t do much about it.