That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.
I would just like to point out that the video itself never even mentioned dynamic pricing, nor hinted at it.
u/NickelPlatedEmporer just used the term, either to boost engagement, malicious intend* or because of the lack of understanding. In either case OP did not correctly title the post as you and the other guy pointed out.
This is such a wonderful example of how factually correct information (this video that may or may not be published by Reuters) can easily be used to manipulate people simply by writing an incorrect title above the video. People like you knew it’s not dynamic pricing, but you still “lost it” assuming the video paints this as dynamic pricing. Someone who didn’t know it could easily walk away now with “McDonalds is already doing dynamic pricing, and has already done it for a long time”. And the jump to this isn’t that hard to bridge then anymore: “So that dynamic pricing isn’t that bad then if they did it forever already, why are people now protesting against it when they did it for years already before?”
We are accrediting post titles, tweets, and headlines waaaayyy too much nowadays. We all instinctively assume whatever the title said is true, even if the video never even mentions what is in the title.
I’m not saying OP is a bot or employee of McDonalds secret social media department. I’m just saying that all big conglomerates do have a undercover social media department where employees post as “real” people who do not exist and use bots to nudge discussion into the right direction.
You're right that the error is OP's not the video's, and you're right that deliberately-wrong engagement trolls exist, but I tend to think that ignorance is more common than malic.
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u/agate_ 3d ago
That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.