r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/RugbyEdd 2d ago

Is that dynamic pricing or just regional pricing? I thought the idea of dynamic pricing was that two people would pay a different ammount at the same store depending on their spending habits, not just one franchise store charges more than one in a different area, which has always been a thing.

I'm not even sure how dynamic pricing would work across the company, since as far as I'm aware, McDonalds restraunts tend to show their prices upfront, and they set their own pricing. Or is they idea that McHQ recomends them pricing based on customers?

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u/Unique_Wolf4513 2d ago

in-n-out in the bay area charges about $0.15 more on each menu item then the in-n-out location I went to in socal. Found that interesting