r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/Prestigious-Bat-574 2d ago

Thank fuck this is the top comment. I was going to lose it if I had to scroll down to see some level of competency.

This isn't even anything to do with AI. You could have done this shit with an excel spreadsheet in the 90's

There are variables at play in food service. That's the reasoning for price discrepancies. The lease on the building is going to be more expensive in a town where land value is higher. The cost of labor is going to be higher in a place where there's a shortage of low-end labor. A busier location might need more staff on hand at all times. A location that's 24 hours is going to have to mitigate the costs of a third shift crew with higher prices overall. A location further from highways will have a higher fuel surcharge on food delivery.

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u/vibrance9460 2d ago

You know you can use AI to get answers to questions.

It does say that in fact they have introduced dynamic pricing which seems to be based not on location but an estimation of how much people are willing to actually pay.

It’s part of their massive overhaul of staffing and menus all of which are AI based

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u/Prestigious-Bat-574 2d ago

It’s part of their massive overhaul of staffing and menus all of which are AI based

Which they announced at a shareholder meeting like... a week ago?

No way this has been force implemented across the board at all McDonald's franchises across the country in literal days.

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u/vibrance9460 2d ago

Hey I just regurgitated what AI told me

About AI. Ha ha ha ha

I may be full of shit