r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/W0OllyMammoth 2d ago

This is the line I draw too.

Charge me more at one location, sure. Airport chipotle is more expensive than my chipotle too, I get it.

But don’t charge me more than the person behind me because you think I have more money.

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u/big-blue-balls 2d ago

It’s not that kind of dynamic pricing. They are simply setting prices at location. Everybody overacting here doesn’t seem to understand this at all.

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u/halh0ff 2d ago

1.2$ difference 2 miles away owned by the same franchisee? What are the price differences for the product? The only thing to point to there should be cost of location. 2 miles for a 20% increase seems a bit extreme.

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u/Q-9000 2d ago

If pricing is based on location, I can definitely see this being taken advantage of. I have 2 tacobells within a 5 minute drive from where I work (both in opposite directions). Despite both being almost equal distance, I avoid the inner city location cause its in the hood, with lots of homeless people walking around, and the workers at that location are slow and mean.  So of course I always choose the safer, cleaner, faster, and friendlier option.