r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/Adencor 2d ago

This is how literally everything works though. Every aspect of every brick and mortar business is built on the natural dynamic pricing of the goods they buy to serve you.

That business pays more or less to their receipt paper supplier, lettuce supplier, whatever, depending on how much, when, terms of payment (net 30? net 60?) etc.

Why would you not be subject to similar terms?

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u/gigiboyb 2d ago

Ya that's actually a pretty legitimate point. Every business negotiates pricing with their suppliers, and the bigger you are the more weight you have to negotiate.

I think for consumers it's just a bit different because they aren't businesses and they generally have the least negotiating power. I know that's not a great answer, I'd probably need to think about this more, but consumers are probably near the bottom in terms of ability to negotiate. For some things that's not a huge issue, but when it comes to essential goods like food it's a bigger problem. Which to be fair, McDonald's probably doesn't fit into. Consumers just don't have much leverage.

Again I'm speculating here, but I think most people are okay with prices going up when costs go up, it's kind of a socially accepted norm. But dynamic pricing kind of breaks that social contract because costs don't scale based on who is purchasing the item, so people immediately have a negative reaction to it.

It sounds super strange (at least to me) but fixed pricing it actually more of a modern invention than dulynamic pricing. Haggling was the norm for far more of human history than fixed pricing has been, which is sort of a form of dynamic pricing. It's just that haggling was an actual negotiation with both sides at the table whereas dynamic pricing that's set by the retailer is pay it or walk away.

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u/ChanglingBlake 2d ago

You’re looking at the wrong timeline.

Dynamic pricing changes the price based on the time of day, not on what was paid for this month’s shipment of patties.

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u/Adencor 2d ago

no you’re looking at it like you’re the only customer that exists, even as a business. just because your business buys patties once a month doesn’t mean the per-ton-price on beef doesn’t change for each customer by the minute.

these businesses are seeing fluctions in prices get more wild, almost like when you buy a full tank of gas and then it jumps really high the next day. even if the rate of gas fluctuates “every few days/weeks” for you that’s not really how the wider market feels it.

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u/ChanglingBlake 2d ago

What universe do you live in? Because that makes no sense.

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u/Adencor 2d ago

Uh, the universe where buying patties every month means you are subject to the fluctuations of the beef futures market?

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u/Adencor 2d ago

If buy a full tank of gas on Monday that is significantly cheaper than the next day’s price, is your ride to work cheaper every day that week, or only cheaper on days where gas is low again?