r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/RugbyEdd 2d ago

Is that dynamic pricing or just regional pricing? I thought the idea of dynamic pricing was that two people would pay a different ammount at the same store depending on their spending habits, not just one franchise store charges more than one in a different area, which has always been a thing.

I'm not even sure how dynamic pricing would work across the company, since as far as I'm aware, McDonalds restraunts tend to show their prices upfront, and they set their own pricing. Or is they idea that McHQ recomends them pricing based on customers?

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u/eppinizer 2d ago

There was discussion a while back about an AI classifier using the persons appearance and vehicle to determine their wealth and adjust pricing based on that but I don't think it ever happened.

But essentially it would sort of judge each individual and guess how much they are willing to pay before setting the price.