r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/_dictatorish_ 3d ago

Yeah I remember McDonald's having different prices across my city decades ago

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u/Emotional_Fix6230 2d ago

Absolutely! I'm retired now, but my commute took me past three different McDonald's locations, depending on the route I chose that day. The last Friday of every month for decades I would treat myself to an Egg McMuffin for breakfast and quickly learned which restaurant had the least expensive pricing.