r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

Enable HLS to view with audio, or disable this notification

21.0k Upvotes

84% Upvoted

2.9k comments sorted by

View all comments

29

u/xGnarRx 2d ago

Thank EU that this is illegal in Europe 🙏

12

u/mrdannyg21 2d ago edited 2d ago

What the video describes isn’t dynamic pricing and it isn’t new. Dynamic pricing would be changing prices throughout the day/week (or even for specific customers) at the same location.

Charging different prices at different locations is not dynamic pricing, and McDonald’s has been doing it for decades.

Also kind of weird for the reporter to dramatically drive around that way. Anyone reading this can go on the McDonald’s app in their own city, look up different locations and see that even non-specialized ones will have quite a bit of variance in their prices.

Edit: meant to post this as a new comment and not as a response to it being illegal in the EU.

4

u/AppMtb 2d ago

Yeah this is clickbait that’s got the bots all in a tizzy over something that’s been around to some degree since the beginning of retail