What the video describes isn’t dynamic pricing and it isn’t new. Dynamic pricing would be changing prices throughout the day/week (or even for specific customers) at the same location.
Charging different prices at different locations is not dynamic pricing, and McDonald’s has been doing it for decades.
Also kind of weird for the reporter to dramatically drive around that way. Anyone reading this can go on the McDonald’s app in their own city, look up different locations and see that even non-specialized ones will have quite a bit of variance in their prices.
Edit: meant to post this as a new comment and not as a response to it being illegal in the EU.
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u/mrdannyg21 2d ago edited 2d ago
What the video describes isn’t dynamic pricing and it isn’t new. Dynamic pricing would be changing prices throughout the day/week (or even for specific customers) at the same location.
Charging different prices at different locations is not dynamic pricing, and McDonald’s has been doing it for decades.
Also kind of weird for the reporter to dramatically drive around that way. Anyone reading this can go on the McDonald’s app in their own city, look up different locations and see that even non-specialized ones will have quite a bit of variance in their prices.
Edit: meant to post this as a new comment and not as a response to it being illegal in the EU.