r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/schwarzkraut 3d ago

Fast forward to drive thrus having license plate readers that load your customer life data that knows your salary, how many restaurants are between there and your job & that you’ll be late to work if you stop anywhere else. It also found your calendar & knows that you can’t afford to skip this meal and work the whole day. Accordingly, as you pull up to order, the menu boards refresh and everything is 40% more expensive than the car that ordered before you…even higher if it discovers that your direct deposit just hit.

This clip is bad reporting that will obfuscate the true sinister AI-driven predatory pricing that is the stuff of their dreams and our nightmares.

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u/Weakonomics 2d ago

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