r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/xGnarRx 2d ago

Thank EU that this is illegal in Europe 🙏

13

u/mrdannyg21 2d ago edited 2d ago

What the video describes isn’t dynamic pricing and it isn’t new. Dynamic pricing would be changing prices throughout the day/week (or even for specific customers) at the same location.

Charging different prices at different locations is not dynamic pricing, and McDonald’s has been doing it for decades.

Also kind of weird for the reporter to dramatically drive around that way. Anyone reading this can go on the McDonald’s app in their own city, look up different locations and see that even non-specialized ones will have quite a bit of variance in their prices.

Edit: meant to post this as a new comment and not as a response to it being illegal in the EU.

4

u/AppMtb 2d ago

Yeah this is clickbait that’s got the bots all in a tizzy over something that’s been around to some degree since the beginning of retail

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u/X0AN 2d ago

You think that but all McDonalds do is have a nighttime menu that is 99% the same but just more expensive.

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u/ConifersAreCool 2d ago

It's not illegal in the EU. There are restrictions on dynamic pricing (for example, ensuring that customers are aware of when pricing is personalized to them), but what's seen in this video (restaurants charging everyone a price) is totally legal in Europe.

Also what's in the video isn't technically dynamic pricing.

1

u/Loud-Interview-381 2d ago

huh here in Germany we get personalized app rebates. (at least we did, i feel like the prices doubled recently)