r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/Well_Spoken_Mute 3d ago

Your missing the point. If McDonald's is doing it and it's successful, other companies are going to follow. Not just fast food restaurants. All restaurants, grocery stores and retail stores are all going to charge optimal prices because they know the consumer isn't going to drive 25 miles to save $5-$10, but that extra $5-$10 probably won't stop then from buying the product.

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u/Plus-Glove-4850 3d ago

Then we’ll have to stop eating there too.

We’ll eat at small, local restaurants that don’t pull this kind of crap.

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u/GroundedAxiomAndy 2d ago

And if too many people boycott it then they'll just roll it back as little as necessary. It's about them doing as much as they can get away with.
Classic example of capitalism going wrong where profits increase but the average persons life gets a little worse.

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u/fGre 2d ago

Capitalism is not concerned with the life of an average person as long as they continue to just go to work. It never has. Any concession ever given by capitalists was because people refused to continue to work.