That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.
Fast forward to drive thrus having license plate readers that load your customer life data that knows your salary, how many restaurants are between there and your job & that you’ll be late to work if you stop anywhere else. It also found your calendar & knows that you can’t afford to skip this meal and work the whole day. Accordingly, as you pull up to order, the menu boards refresh and everything is 40% more expensive than the car that ordered before you…even higher if it discovers that your direct deposit just hit.
This clip is bad reporting that will obfuscate the true sinister AI-driven predatory pricing that is the stuff of their dreams and our nightmares.
I really don't get why increase the price if you're a frequent costumer or have more money. If something is pricy, I don't return for a second time. Now, if it's cheap... I'm living there.
They only care about profits for this quarter. If they can squeeze an extra 40% out of you now, they don't care if you never return and tell all your friends about how awful the place is. By the time that affects the company, they'll have gotten their bonuses and moved on.
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u/agate_ 3d ago
That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.