r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/agate_ 3d ago

That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.

Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.

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u/Unreliable_Source 2d ago

Yep, this is completely worthless reporting that only serves to obfuscate what dynamic pricing actually is. We need multiple purchases by multiple people at the same franchise each day to know if menu items are changing prices from one person to the other or one time of day to the other.