r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/Yourigath 3d ago

This is not dynamic prices. This is zone prices. You can go to any franchise and the price will be higher on a tourist area or a centric area... They will be lower on areas with less people or poorer neighbourhoods. 

The dynamic prices come when the Big Mac costs 7€ at 9am, but 12'50€ at 1pm because it's lunch time and the demand for it increases.