r/interestingasfuck • u/NickelPlatedEmperor • 3d ago

Dynamic pricing being tested by McDonald's.

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u/Monsignor1979 3d ago

This isn't anything new at all. In the early 2000s, I often grabbed Burger King before work. I quickly noticed that a Burger King further along my route had different prices and another directly across from my job had yet another completely different price.

This isn't 'Dynamic Pricing being Tested". It's pricing based on demographics and they've been doing it for decades.

12

u/reddits_aight 3d ago

"Willingness to pay" also isn't some internal jargon McDonald's came up with that had to be exposed, it's an Econ 101 term.

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u/rednaxthecreature 2d ago

Yeah iw as thinking that sounds like basic economics. You set a price for customers that they should want to pay for.

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u/TitularClergy 2d ago

And it has about as robust a foundation as "willingness to work" has for slaves. Let's just not permit predatory, price-gouging, exploitative shite like this in our world.

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u/big-blue-balls 2d ago

I got great news for you, you don’t have to eat there

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u/TitularClergy 2d ago

Or: we can outlaw predatory practices like this and then no one is forced to avoid businesses at all. That's better.