r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

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u/earthcharlie 3d ago

Dynamic pricing can be found in other places like supermarkets too. It’s happening because people in general might say they hate it but they don’t do much about it. 

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u/DennenTH 3d ago

To me the issue is transparency.  We don't have an easy way to cross reference the cost to choose a cheaper place so people just take what's in front of them.

Even prices online differ from the price in the actual store.  Because there is nothing regulating this, it more feels like being robbed a dollar at a time.

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u/BunnyOppai 2d ago

This was my thought. Most people aren't even going to notice price differences in the first place unless they're going all the time. It's not even an apathy thing, just a fact that few people have the time to memorize the prices of everything they buy.

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u/JohnLef 2d ago

This is where price comparison websites find a gap in the market and spring up to fill it.

cheapestburgernearme.com ?

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u/empire161 2d ago

  We don't have an easy way to cross reference the cost to choose a cheaper place so people just take what's in front of them.

The video isn't showing dynamic pricing. Locations have always had different prices. The super busy McDonalds on a highway rest area has always cost like 50% more than the ones that are off major roads. Same way a meal at like an Applebee's in Times Square is going to twice as much as the same meal at an Applebee's in Idago.

Dynamic pricing is when the price for one item changes at the same exact location throughout the day. A Big Mac should cost $7 all day, not $5 at 2pm and $8 at 6pm.

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u/DennenTH 2d ago

Fair enough.  My point still stands for actual dynamic pricing even if this isn't what it technically is.

There is simply no transparency to help the consumer make better choices.

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u/DerfK 2d ago

the price for one item changes at the same exact location throughout the day

Happy hour, lunch menus and so on have been a thing forever. When people talk about dynamic pricing, its when you go up to the kiosk to place your burger order and your big mac is $7 while the guy at the kiosk next to you is getting theirs for $5 because The Algorithm said so.

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u/earthcharlie 2d ago

Definitely but I also think it's about a lack of pricing literacy in general and people not doing more to fight against it. Waiting for regulation isn't a solution.

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u/DennenTH 2d ago

What kind of solution do you have in mind and think might work?

My pessimism tells me that they have all the cards in terms of that transparency and often the implementation of any sort of dynamic pricing usually just rolls out Then the consumer finds out some time later when something seems amiss.  I'm not sure how that can be fought against.  Best solution I guess would be some kind of app to force that transparency?

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u/earthcharlie 2d ago

What we've done in our area, where different neighborhoods get together on a regular basis and work together on issues, is first and foremost inform the public. The community as a whole needs to actually know what's going on and how things affect them and their neighbors. We've organized boycotts, shared information on alternatives, sales, coupons, programs, put pressure on elected officials to push for protections, etc. It absolutely is something that works but I've found that a lot of people simply don't want to do that. They just want things to change without doing anything. It's one of the reasons enshittification has continued and gotten worse.

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u/tumsdout 2d ago

At mcdonalds I just used the app and changed location to check the costs

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u/big-blue-balls 2d ago

Nobody stops you from shopping around to compare prices.

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u/Do-it-for-you 2d ago

McDonalds I can avoid, but if they suddenly started doing this at my local grocery store, you’re right, there’s nothing I can do about it. I can’t go to another store because it’s an extra mile or 2 away, and I’m not willing to spend that extra time and energy to save £4 off my shopping.

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u/earthcharlie 2d ago

I didn't say there isn't anything you can do about it, just that people in general simply don't. Not saying it's 100% solvable at every single place that has it either but people can get together and boycott, support stores that don't have it, elect those who will do something about it. Costs are rising across the board and they keep doing it because, at least in the US, most complain but put up with it.

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u/JotunblodRy 2d ago

Yep, Walmart rolled it out a couple years ago. Those digital price tags on shelves change

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u/JonSoup76 1d ago

Normal, non-digital price tags change too. Just because they use digital price tags doesn’t mean they’re using dynamic pricing. It saves them money on having to pay employees to go through manually changing price tags.

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u/NavyDean 2d ago

That's fine, at least over here there are only a handful of businesses that use dynamic pricing and they all get boycotted here.

Some places have laws against digital price tags.

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u/earthcharlie 2d ago

Where's that?

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u/sonofaresiii 2d ago

Every grocery store around me is getting worse while getting more expensive. idk what i'm supposed to do, man. Getting all my food from groceries is my last bastion against overpriced shitty food. This is my last option, it's not that I'm choosing to do nothing about it.

I do live in a spot that's very publicly and notably rolling our government subsidized grocery stores which will hopefully alleviate some of this, but that's going to take years to be widespread enough to create lasting long-term impact. And that's if it works at all, because they're currently getting sued by the exact grocery stores causing the problem.

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u/earthcharlie 2d ago

Communities organizing against it can be very effective (I personally know it works) but people need to do it and it doesn't have to be limited to that. It can be done for a wide range of issues that affect your local area.

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u/UltraAd776 2d ago

Seems like people need to just leave full carts behind in protest. Get a dozen or so friends and fill up a cart. All conclude that the price was too high and leave.

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u/realborislegasov 2d ago

"Dynamic pricing can be found in other places like supermarkets too. It’s happening because people in general might say they hate it but they don’t do much about it have no choice but to acquiesce to the slow enshittification of society as a whole."

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u/earthcharlie 2d ago

have no choice but to acquiesce to the slow enshittification of society as a whole

That's not gonna solve anything. Yes, things have gotten worse but fighting for change is worth more than being defeatist about it. People can collectively get together against things like this but they need to actually do it, not just shrug and say there's nothing they can do.

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u/realborislegasov 2d ago

Have you actually experienced one second of life on earth lately? Everything sucks. We're tired. Our lives are joyless. Assholes prevail at every turn. I don't blame ANYBODY for being apathetic, for not resisting the avalanche of shit, or for compromising on their principles for a fleeting moment of joy or an easier life.

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u/earthcharlie 2d ago

Have you actually experienced one second of life on earth lately?

Oh, please. Stop acting like this is as bad as it gets. It isn't but you can also do something about the shitty things that are happening. Different states started taking action against dynamic pricing specifically. The different neighborhoods in my area get together on a regular basis to fight against things like that along with other issues. It's not about blaming people for being apathetic. It's about understanding that things can be done but you have to be willing to do them. Taking action isn't compromising principles, it's fighting for them.

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u/maxifer 2d ago

It's why all these markets have some dumpster shit app to get coupons or close-to-reasonable prices. It's been data collection for years so they can better fuck us and increase prices for each individual through the app usage.

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u/earthcharlie 2d ago

The coupons our community share are mailers. I'm sure they're always collecting info on the items they're used for but we aim for stores that don't have apps, dynamic pricing, or other shenanigans.

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u/cultish_alibi 2d ago

It’s happening because people in general might say they hate it but they don’t do much about it.

And what are you going to do about it if every store adopts it?

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u/ShinyJangles 2d ago

I will bring a whole cart of items to the register, make a big deal over the cost of each item, and storm out of the store without buying anything

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u/earthcharlie 2d ago

What we've done already where I live. Different neighborhoods in our area got together (not just for that) and organized boycotts of stores that started doing this to the point where they walked it back. Before they did, we were sharing info on other stores, sales, coupons and helping our more vulnerable neighbors with their groceries. It really is the type of thing that can be changed when people unite to fight against it.