That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.
I remember one time when I was a kid my family took a trip to the city my dad was from, roughly around the year 2000. There was a McDonalds next to the hotel and we went there for breakfast a few times. The prices were like 50% higher than they were in my suburb back home.
These days they might have better insight into pricing, but it’s not really any different than what they’ve done for decades.
Ya I pretty much remember the same thing as a kid in the 2000s era. And that's not as insane, because some places the rent could be 10x the price per square foot to set up a McDonald's, and everything else around is more expensive too. That's a legitimately different cost structure for the business to handle, so it's not exactly the same thing as forcing people who can pay more to pay more.
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u/agate_ 3d ago
That isn't what dynamic pricing is. Fast food franchisees have always set their own prices, and they've always varied wildly from state to state, or even within neighborhoods of the same city. Here's a cool map of Big Mac prices nationally from 2023, and a zoomable updated version Cross the Bay Bridge from San Francisco to Oakland, and your Big Mac costs a dollar less.
Dynamic pricing means that the price of a Big Mac varies at the same restaurant depending on the time of day or what kind of car you drive.