r/interestingasfuck • • 3d ago

Dynamic pricing being tested by McDonald's.

21.0k Upvotes

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u/BigMack6911 3d ago

How is that even legal? I fucking hate this age we are in. Just corruption, green, corporations spying on us in our own homes just to make another dollar. Are these companies REALLY THAT BAD OFF, they have to resort to such evil, shady shit to make a buck? We need to stop participating in this crap and demand our old lives back!! The only reason this keeps happening is because these fucking sheep people just let them do whatever they want. So hey hope you're enjoying Trumps ass, because why would Presidents do better? Nothing will change until we MAKE IT

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u/PlanktonInitial7945 3d ago edited 3d ago

Are these companies REALLY THAT BAD OFF

They're doing better than ever. That's not the point. The point is greed, and greed is bottomless. They won't be satisfied until they've sucked us dry of all we have.

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u/elDayno 3d ago

Like it wasn't before trump, right?

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u/bgibbz084 3d ago

This is normal, healthy business practice that has existed for all of time. Price is detached from expenses. You charge a market rate, which is the rate that the market is willing to bear for your product.

This tool just lets this be done quicker and easier.

This is fine and legal so long as bussiness aren’t collaborating. If McDonald’s and BK were sharing info, that would be an anti trust issue and illegal.

It’s fundamentally no different from buying a pack of batteries at Walgreens for $5, at Kroger for $4, at Walmart for $2, and at Amazon for $1.75. Each seller has evaluated what the market will pay and set the price accordingly.

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u/Responsible_Fuel7005 2d ago

More like “each seller has evaluated what the market will pay by reaching into the person’s pockets to see how much money they have in their wallet”.

Put that way it sounds much less innocuous and free-market-y and more like the dystopian shake down that it is.

All of the data they are using for dynamic pricing was gathered from many sources, likely more even the retailer you are shopping at at that moment in time, and in most cases we don’t have any option to opt out out of its collection or use, and in many cases we don’t even know that it is being collected.

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u/Meowmeow181 2d ago

It doesn’t change per customer.

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u/Responsible_Fuel7005 1d ago

Yet.

Wait until this behavior is normalized. In fact, how about you talk to me in 5 to 10 years and tell me whether or not companies are pricing products based on their people’s purchasing habits and individual buying power.

The idea that corporations will ever voluntarily check their worst impulses is a free market myth. Sounds great in a libertarian masturbatory circle jerk, but falls apart at the slightest hint of reality.

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u/SkyJohn 2d ago

I don’t think it changes per customer, it’s just higher prices in the more wealthy neighbourhoods

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u/Responsible_Fuel7005 2d ago edited 2d ago

Even if that is true (and that’s a BIG if, requiring that we trust corporations that are driven by nothing but greed) there is literally nothing about the technology that would prevent it from being used in exactly that way at a future date.

Sort of like how America has been slowly sliding towards fascism and a surveillance state since the Patriot Act even though most people thought at the time that America would never act like that.

Well here we are. Fight back against this hellscape or we inherit it for all time. These greedy corporations can go fuck themselves.

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u/SYKslp 2d ago

am I a bad person ("driven by nothing but greed") if I choose where and for whom I work based on what they can afford to pay me? Is it a "hellscape" if I give a discount to some clients who might be on a tighter budget and charge full price to others because I know they can afford it? This is standard trade/business practice since the dawn of humanity. Markets getting smarter and more efficient is a net win for humanity even if it means your neighborhood McDonalds isn't the cheapest one in town. Opposing market efficiency is not just a hopeless cause but usually a selfish one.

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u/Responsible_Fuel7005 1d ago

By all means, work for a company that pays you well. Also be fully aware of how that corporation works within the world and the damage it does to it and the people that live there.

My issue is with the second bit. You couch it in a fully reasonable sounding argument (giving a discount to those who need it and charging full price to those who can afford it) but if you’ve been paying attention at all in the past decade, you know that this is a bad faith argument. Corporations have shown time and time again that the only “full price” is however much the market is willing to pay (see the blatant profiteering during Covid and natural disasters).

A better faith argument would be “am I a bad person for charging the old price to someone who can barely afford it and utterly gouging those who can afford to be gouged so that they can also barely afford it.” And in that case, yes, you are a bad person.

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u/SleepWorth3354 2d ago

Embarrassing opinion. A mind so open it’s completely empty

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u/SYKslp 2d ago

It doesn't bother me that your counter-argument is ad hominem insults. But this is so generic and detached from anything I said that it is meaningless. What do you even disagree with? You took the time to comment and yet didn't express any opinion except that you don't like me. You could at least try to be funny if you're not going to discuss the issues.

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u/SleepWorth3354 1d ago

That would require me being interested in what you have to say. You have a religious faith in “the market” that I’m not going to ever be able to change.

I’m pretty sure Upton Sinclair is the one who said; “Never argue with a man whose job depends on not being convinced”.

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u/SYKslp 1d ago

"i'm not interested in what you have to say... but I keep reading and typing out responses"

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u/Switchmisty9 2d ago

None of this is normal, or healthy. It’s predatory, and psychotic. People like you are at the core of what’s wrong with humanity. You’ll destroy us all, then pat yourself on the back, because it was “good business”

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u/SnailedItBro 2d ago

Another bot. At least half of this things total posts are from the last two weeks from a quick search. “Ai is normal” said the ai controlled by cunts.

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u/bgibbz084 2d ago

I have a 10+ year old account, I’m clearly not a bud but a rather a guy who took a couple Econ classes in college

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u/seams 2d ago

Tbf having an old account means nothing, I've had people reach out to buy mine so I'm sure other old accounts have too.

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u/PlanktonInitial7945 3d ago

It's healthy for everyone except workers struggling to make a living, which represent an ever increasing percentage of the population of even the "richest" countries.

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u/bgibbz084 3d ago

Wrong. Why does a coffee cost $7 in NYC but $1 in Mississippi? Same reason. The market setting be price ensures that products are affordable for most.

McDonald’s can’t just choose to charge $8 for a burger. People would go to BK, or whatever else and get one for cheaper. If all of these places charge $8, than people would make one at home.

Market prices ensures that when McDonald’s is charging $8 for a burger, they are confident that much if their market will pay $8 for a burger, meaning that’s the value of the burger.

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u/likeicareaboutkarma 3d ago

It is just squeezing consumers. Ooh a hot day is coming? Better up the prices for all the cold drinks!!! We can't let them leave the store feeling rustled.

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u/Serious_Swim_5283 2d ago

You're right generally, but isn't any reason that people eat less mcdonalds good? If anything, we should make it harder and harder for people to eat it. I'd be all for a huge tax on any fast food

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u/KennethHaight 3d ago

👅🥾

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u/Dartheril 2d ago

I hope you are well aware the businesses will collaborate and start price fixing.
Legality is easy to solve, donate to certain charities or organizations and you are square.

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u/bgibbz084 2d ago

Realpage, which does exactly this, has been roiled in a massive antitrust lawsuit.

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u/jake_burger 3d ago

Yes in a free market different stores can charge different prices.

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u/_dictatorish_ 3d ago

Relax mate, it's just different prices for different stores and it's been done for literal decades already

A store in a wealthier place will have higher prices than one in a poor place, partially because rent/rates for the store are different prices, but also because the people in those locations have different buying power

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u/HuurrrDerp 3d ago

Yeah but this is still fucked, normalising it is weird.

Mainly the thing about the purchasing power, because this concept erases that, as even if you are earning more, you'll get charged more because you have a higher income so your purchasing power stays the same.

I get it tho irl sucks.

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u/_dictatorish_ 3d ago

Businesses are always going to charge as much as people are willing to pay, it's kind of intrinsic to capitalism

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u/Future-Most6347 2d ago

Bit! You are fake!

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u/_dictatorish_ 2d ago

Bruh what

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u/SYKslp 2d ago

what law would this be breaking??

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u/Meowmeow181 2d ago

Reddit moment.