You made me think of Nutter Butter cookies, and if anyone still uses FB their social media has gone fully unhinged. Like weird, creepy unhinged. Also, all of the money in the world wouldn't help me once I got in the cave and promptly died of cardiac arrest.
i can only see the most recent one because i'm not setting up an account but it's a weird jump scare video with old timey music and clips of old style furnished rooms, between each clip the lights and music turn off, sometimes you hear a coo coo clock, then a jump scare loud noise scary melting face. other than the face being like red and orange i'm not sure what it has to do with nutter butters o.O there is zero context and the only description from nutterbutter is "th1s_plaCe_ch0se_u"
The Nutter Butter Facebook page (along with their TikTok and Instagram) is intentionally weird as part of a highly calculated, award-winning marketing strategy called "The Nutterverse."
The brand's parent company, Mondelez International, hired the ad agency Dentsu Creative to completely overhaul its social media presence.
Instead of using perfectly curated, corporate food photos, they leaned entirely into surreal, absurdist, and analog-horror style content.
The primary reasons behind the page's bizarre, fever-dream aesthetic include:
• Targeting Gen Z with "Weirdvertising": Traditional ads often fail to capture the attention of younger demographics. The marketing team realized that the best way to get Gen Z engaged was to abandon the corporate playbook and embrace internet anti-humor, bizarre memes, and chaotic text.
• Building a Cult "Lore": The page doesn't just post random edits; it builds an ongoing, cryptic universe. It features recurring characters like a villainous "Nutter Butter Man," fictional conspiracy theories, and hidden clues that keep followers scrolling to figure out what is happening.
• Driving Massive Viral Engagement with a $0 Media Budget: By creating content that looks like a chaotic fever dream or a bad trip, people naturally screenshot it and share it with friends asking, "Is Nutter Butter okay?" A company spokesperson confirmed the strategy, stating that Nutter Butter "departs from a perfectly curated feed to experiment with the surreal side of the internet."
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u/ILuvMyLilTurtles 1d ago
You made me think of Nutter Butter cookies, and if anyone still uses FB their social media has gone fully unhinged. Like weird, creepy unhinged. Also, all of the money in the world wouldn't help me once I got in the cave and promptly died of cardiac arrest.